Matilda Jane’s mission of “keeping a little girl, a little girl” through it’s product expression and marketing delivers on the compelling emotion of every Parent. As a designer and seller of specialty apparel and accessories for girls, babies, tweens and women. The Company distributes its products through a network of Trunk Keepers that sell through in-home events in all 50 states. Matilda Jane has a differentiated brand that is whimsical and playful, embodying the spirit and imagination of childhood through its unique designs and silhouettes.